ROTIS SEMI

OBJECTIVE

The project aim was to create a 12-page type specimen book to promote provided typefaces by Monotype Imaging, developing

a storytelling to promote the chosen typeface in a limited number

of pages.

APPROACH

I chose to redesign a contemporary typeface, Rotis Semi, designed by Otl Aicher, which is a unique hybrid of serif and sans serif typeface. I told the story of its uniqueness as a first person narrator, taking on the persona of the typeface.