SPICE ACE

OBJECTIVE

The project aim was to design in-store packaging for a brand of our choice. This packaging had to approximate the brand’s current image. Or, we could choose to redesign the brand’s identity and create a set of in-store packaging.

APPROACH

I found Spice Ace in San Francisco’s Japantown by chance. It caught my eye with its clean, modern store decoration. After researching, I found that this store offers the finest ingredients and variety at affordable prices. I chose to keep the ‘finest but affordable’ idea to create a new brand identity with an organic and pure style. I used colors to indicate different categories of the spices.