ZENITH

OBJECTIVE

 

The project aim was to rebrand and revive a company that was dead, dying or defunct. The brand could be repositioned and expanded from its original essence. The brand soul has to be defined in order to develop a visual system and future possibilities.

 

APPROACH

 

I chose Zenith because it was a pioneer in the history of television development. Zenith invented the first portable radio and first wireless remote control. However, they filed for bankruptcy and they are currently a subsidiary company of LG Electronics. After  researching, I decided to focus on their brand soul—portability and accessibility—to develop a futuristic and active visual system and to extend the various services and products.

PROJECT
Zenith

COURSE
Nature of Identity

INSTRUCTOR
Hunter Wimmer

YEAR
Spring 2015

DURATION
15 Weeks

TYPEFACE
Anago
Lexia

CATEGORY
Branding
Website

 

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